Origin: The Cloudaway emerged in September 2021, a testament to On's ambition to redefine the sensation of movement. Rooted in the Swiss Alps, specifically the Engadin Valley, this shoe embodies a fusion of tradition and innovation. Its creation was guided by a desire to craft footwear that encourages mindful exploration, connecting wearers to the spirit of discovery.
Construction: The Cloudaway is meticulously constructed with a lightweight, minimalist design. The upper features recycled mesh, intricately stitched to a vegan suede mudguard, providing both form and function. This design incorporates a speed-lace system with a drawcord, a padded collar, and a tailored Speedboard®, reflecting On's dedication to performance and comfort. The outsole is marked by a unique 3D tread pattern inspired by the Engadin Valley.
Utility: Designed as an essential travel companion and a hybrid adventure shoe, the Cloudaway excels across diverse terrains. It serves as a versatile everyday option, equally suited for urban exploration, casual wear, and light hiking. The incorporation of CloudTec® foam and an EVA cushioned midsole ensures superior comfort, while the rubber outsole with its multi-terrain grip provides reliable traction for various activities.
Influence: The Cloudaway, with its focus on mindful travel and exploration, has resonated within specific subcultures. The shoe's design and intent place it in the realm of those who seek both comfort and environmental responsibility. Its association with urban explorers and casual wearers solidifies its position as a modern essential. The Cloudaway is a symbol of a movement towards conscious consumerism and a deeper appreciation for the world.