Cloudaway Ivory Lead
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Origin: The Cloudaway, a product of On Running, emerged in 2021 as part of the brand's strategic expansion into the lifestyle footwear sector. This model, embodying On's commitment to sustainable practices, showcases the brand's Swiss heritage through its design elements. The release of the Ivory/Lead colorway on December 31, 2023, further solidified its presence in the market.
Construction: The Cloudaway boasts a lightweight mesh upper, crafted with over 90% recycled materials, ensuring a sock-like fit without a traditional tongue. The design integrates vegan suede for the mudguard and 100% recycled lining, enhancing both durability and comfort. Its signature features include the CloudTec® outsole, the integrated Speedboard®, and a single toggle lacing system, all contributing to its unique aesthetic and performance.
Utility: Designed for versatility, the Cloudaway serves as a hybrid shoe, ideal for daily explorations in urban settings and light trails. It provides comfort for walking, standing, and travel, with the added capability for impromptu runs. The inclusion of a 3D map of the Engadine Valley on the outsole pays homage to On's Swiss origins, offering good grip on dry surfaces and acceptable grip on wet surfaces.
Influence: The Cloudaway, representing On Running's foray into 'athleisure', has quickly become a symbol of modern urban exploration. The design, with its emphasis on sustainability and performance, resonates with the ethos of a generation seeking both style and environmental responsibility. The Cloudaway is a testament to how On Running has successfully blended innovative technology with a forward-thinking design philosophy, influencing the direction of contemporary footwear.
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