Origin: The Cloudswift 3 AD, a member of the Cloudswift line, emerged in 2023 as a testament to On's commitment to urban running. This iteration builds upon the foundation laid in 2019 when the original Cloudswift was envisioned. The brand itself, On, has its roots in Switzerland, having been established in 2010, and quickly gained recognition for its innovative approach to footwear design.
Construction: The Cloudswift 3 AD is meticulously constructed with a focus on both performance and comfort. The upper features a Vamp mesh, primarily composed of recycled polyester, paired with knit fabrics for a sock-like fit. This design is complemented by a TPU cage at the heel, providing essential support, and a wrap-around collar. The midsole utilizes Helion™ superfoam and CloudTec® cushioning.
Utility: Primarily designed for urban environments, the Cloudswift 3 AD excels as an all-day shoe, perfectly suited for city running and lifestyle wear. Its design seamlessly blends performance and comfort, making it ideal for daily training and casual use alike. The outsole, featuring strategically placed CloudTec® rubber abrasion pads and segmented diamond traction patterns, ensures reliable grip on concrete and similar surfaces.
Influence: The Cloudswift 3 AD, as part of the broader On brand, has firmly established itself within the realm of modern athletic and lifestyle footwear. The influence of the Cloudswift 3 AD is undeniable within the urban running and street style communities. This shoe, and the On brand, have contributed to a shift in how individuals perceive running shoes within a broader fashion context, solidifying its place in contemporary culture.