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On Running

Cloudventure Black Reseda

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Estimated delivery: 18-20 Days
Size: UK8 18-20 Days

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Origin: The On Running brand, the genesis of the Cloudventure 'Black Reseda', was conceived in Zurich, Switzerland, in 2010. The founders, Olivier Bernhard, David Allemann, and Caspar Coppetti, sought to redefine the running experience, leading to the development of the revolutionary CloudTec® cushioning system. This innovative approach quickly garnered attention, including the ISPO Brandnew Award in its inaugural year, solidifying its place in the athletic world. The Cloudventure line, including the 'Black Reseda' colorway, emerged in 2016, marking a significant evolution in trail running footwear.

Construction: The Cloudventure 'Black Reseda' is meticulously crafted with a focus on both performance and sustainability. The upper features a lightweight and durable mesh, primarily composed of approximately 80% recycled polyester, ensuring breathability and environmental consciousness. Strategic 360° TPU protection provides robust defense against the elements, while the flexible tongue wings enhance midfoot support. The shoe's core incorporates Helion™ superfoam and CloudTec® technology, offering a unique blend of soft landings and powerful take-offs, complemented by the responsive Slingshot Speedboard®.

Utility: Engineered for the demands of trail running and hiking, the Cloudventure 'Black Reseda' excels across diverse terrains. Its Missiongrip™ rubber outsole, featuring multiple grip patterns and aggressive lugs, delivers superior traction on both dry and muddy surfaces, ensuring stability on challenging ascents and descents. The shoe's design incorporates a closed midsole channel, preventing the accumulation of stones, enhancing the overall running experience. The Cloudventure 'Black Reseda' is suitable for daily training, technical trails, and multi-day hikes, demonstrating its versatility.

Influence: The Cloudventure 'Black Reseda', and the On Running brand as a whole, has significantly impacted the athletic and lifestyle landscapes. The brand's co-founder, Olivier Bernhard, a former professional athlete, brought an athlete's perspective to the design, influencing the shoe's performance-driven features. The innovative CloudTec® system, pioneered by David Allemann, has redefined cushioning technology, attracting a devoted following. Caspar Coppetti, with his vision for minimalist design, has helped shape the aesthetic of the shoe, making it a favorite among athleisure enthusiasts.

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