Origin: Born in Switzerland in 2010, On emerged with a singular vision: to redefine the running experience. The brand's genesis was rooted in the pursuit of the 'perfect running sensation', a quest that would lead to groundbreaking innovation. This dedication quickly propelled On to global recognition.
Construction: The Cloud X 3 'Ivory Alloy' boasts a re-engineered 3-layer mesh upper, meticulously crafted from 90-95% recycled materials. This design prioritizes breathability and incorporates an improved heel fit, a star lacing system, and a redesigned heel counter. Seamless synthetic overlays further enhance the shoe's structure.
Utility: Engineered as a versatile training companion, the Cloud X 3 excels in a variety of activities. It is ideally suited for HIIT workouts, gym sessions, and short runs, offering support and stability. Its design also lends itself to interval training, mixed sports, and everyday wear, showcasing its adaptability.
Influence: The Cloud X 3, and the On brand as a whole, has ascended to prominence within the fitness world. The brand's collaboration with tennis icon Roger Federer during the 2022 US Open, held in New York City, cemented its place in popular culture. This strategic partnership, and the brand's overall commitment to performance, have cultivated a loyal following among athletes and fitness enthusiasts globally, further solidifying its elite status.